Our goal is to create a resurgence (or revival) of the gun culture. We do that by offering innovative, low-cost compliance products, so you can get back to enjoying your firearms with your friends and love ones, and create some cherished memories.

Some things that motivate us:

• The values of freedom and self-reliance.
• Firearms as a hobby that brings people together.
• Wanting to offer cool stuff, designed from the ground-up to be California legal.

Yes, we sell featureless gear, and we do a good job of it. But more than that, we're grateful to our customers for allowing us to run a company that reflects our values.